Article 50 Comic

Article 50 Comic

To coincide with the government triggering Article 50, our head of news wanted to tell the story of how we got here. Working closely with the tech team, we created a fully scroll-responsive animated comic, which told the Brexit story through Nigel Farage's perspective. I commissioned comic book illustrator Tom Humberstone, who managed to get the dark British humour we wanted. This piece has been shortlisted for 2018 Design Week Awards (Editorial Design).

From Russia With Blood

From Russia With Blood

This was the first of a huge four-part series by the award-winning UK investigations team. The idea of the Kremlin's shadow looming over 10 Downing Street and a dead body felt like we communicated the right message, without having to depict anyone in particular. It was also important to show the police in the shadow, and I had police tape cover up the key words in all of the headlines – in this case "Russia". The theme of the Kremlin shadow and police tape ran through the other three headers, as did the typography, illustration, and colour treatment. This investigation was a finalist in The Pulitzer Prizes, 2018 (International Reporting).

Radical Candor

Radical Candor

Radical Candor is a philosophy that is being used in workplaces all over the world, encouraging people to tell each other what they really think. I had the idea to adopt a punk theme for the art, and found illustrator Nate Kitch. This theme inspired not only the illustrations but also the typography, pull quotes, dividers, and photography.

Life Ruined By A Typo

Life Ruined By A Typo

Nigel Lang was wrongly accused of being a paedophile because of a typo by the police. I instantly had an image in my head of someone typing the wrong thing, and the idea for this image grew from there. By making it a GIF and concentrating on the typo element of this story, I was able to create a header that was powerful yet still BuzzFeed-y.

Grenfell Fire

Grenfell Fire

We have designed a lot of headers in the wake of the Grenfell fire, but this one for Pat Smith's piece on the inquiry is one that stands out. As there have been so many images around of the burning tower, I thought this would be a good chance to do something a bit different with the imagery. I wanted to make something that illustrated the analytical side of the inquiry while still acknowledging the heartbreaking human loss.

The Alt-Left

The Alt-Left

Political editor Jim Waterson wanted to write a longread on the success of the "alt-left" British media, which has a very distinctive visual style. I thought it would be fun to re-create this style for the header and design assets. The trick with this was creating something that was badly designed, yet designed well enough that readers would get the joke.

Shell Shocks

Shell Shocks

This is an example of a brief that needed to be completed incredibly quickly for news purposes, yet still needed to feel like a considered, impactful longread header. I had to walk a tricky legal line visually, but I think we still produced something striking enough to do justice to James Ball's world-exclusive story.

Thanksgiving

Thanksgiving

For Laura Silver's piece about students who were sent from the Caribbean to the north of England after hurricane Irma, I had the idea to show a departure monitor. I think this brings home how surreal this story is while still keeping the tone serious.

Young Tories

Young Tories

Photographer James Holt spent some time with student Conservatives in Sussex for Matthew Champion's piece. I had fun designing the typography on this header, as I wanted it to feel like a poster you might create at university.

In Hiding

In Hiding

The aim was to photograph a Syrian who is in hiding from the authorities in this header, without revealing his identity. Laura Gallant did just that, in a very powerful way, instantly drawing the reader in.

Two Victims

Two Victims

Hannah Al-Othman's story was about a woman’s family who wanted to express that the “Psycho” killer who killed her was also a victim too. I liked the idea of re-writing one of the headlines from the time the death happened.


Sickle Cell

Sickle Cell

As part of BuzzFeed UK's Black History Month, we shot a group of young people living with sickle cell.

Black British Sound

Black British Sound

For BuzzFeed UK's coverage of Black History Month, Tolani Shoneye interviewed eight black UK musicians over four months. We decided to shoot each of them with a different colour of backdrop, yet in similar poses, working hard to show them all in a vulnerable way. This set of portraits went on to become BuzzFeed UK's first ever exhibition, displayed at Boxpark Croydon and Boxpark Shoreditch in London.

Adam Kay

Adam Kay

For Laura Silver's interview with doctor turned comedian Adam Kay, I thought it would be cool to shoot him on location somewhere, and asked our local pie and mash restaurant, Mother Mash, if they would be willing to let us take over the place for 30 minutes. We got Adam to wear his scrubs and play around with bloody syringes while drinking coffee. I think Laura Gallant's photos managed to get the dark yet funny side to Adam's personality, which is what we were looking for.

James McAvoy

James McAvoy

Since I've joined BuzzFeed we have invested in two new in-house photo studios. This was one of the first shoots I Art Directed and it set the standard for the quality of portrait photography I wanted us to do. As a result, we have attracted some big names in film, music and TV. We aim to make the quality of our shoots as good, if not better, then our printed rivals.


Tony Blair

Tony Blair

In an exclusive for BuzzFeed UK, Jim Waterson was granted an interview with former UK prime minister Tony Blair. We had less then five minutes to shoot him, so setting up the lighting and backdrop in his central London office had to be done very quickly. Photographer Laura Gallant managed to capture all the imperfections in Blair's face and eyes, making the final result look very dramatic.

Sam Smith

Sam Smith

Part of BuzzFeed's "Spilling The Tea" series where celebrities gossip over a cup of tea. Sam Smith was great to work with.

Helen Mirren

Helen Mirren

Part of BuzzFeed's "Spilling The Tea" series where celebrities gossip over a cup of tea. Helen Mirren was the first one to do this series.

Ant & Dec

Ant & Dec

To node to Ant & Dec's new series of Saturday Night Takeaway, we had a life-size takeaway box built. They were great to work with and the shoot was as fun to do as it looks. The video which we did for this story has had 4.5million views so far.


McBusted

McBusted

A fun shoot with two members of McBusted who talked about fatherhood. I thought it would be fun to make it look like their kids had been involved in their styling.


Camilia Cabello

Camilia Cabello

Shoot in our studio, we had fun using strobe lighting for this shoot with Camilia Cabello.

2017 General Election

2017 General Election

For the 2017 UK General Election I created a visual template which ran through all of BuzzFeed's coverage. For example, I designed the logo with four colours which are the only colours we used in all the art we created for the website. In addition, I also designed the set used to stream BuzzFeed's live election results show in a collaboration with Facebook. I also used the illustrators and animators in my team to create the opening animation, in-show graphics and set props. The show had higher viewing figures then many of our TV rivals. The show looked bright, colourful and cool, yet still distinctly BuzzFeed-y.


BuzzFeed Chart Builder

BuzzFeed Chart Builder

When I started at BuzzFeed I noticed the writers were creating their own charts in Excel and publishing screen shots of them. In collaboration with our tech team, I decided to design a chart building tool which allows the user to choose one of six charts, input data and then upload into the CMS. This now means that all the BuzzFeed charts that appear on the site look consistent. I originally intended these charts to be used in the UK but they are now used globally.


Oil Investigation

As part of writer James Ball's world exclusive story, Sian Butcher created this explainer.

2017 Election Show Opener

As part of our election coverage of the 2017 General Election, we produced a live results show at Facebook's London HQ. This animation was the opener to the show and followed the design template I had created for all BuzzFeed's coverage of the election. Sian Butcher and Rebecca Hendin created the animation and illustrations.